The Wichita Eagle — Don't just claim a product is 'green,' prove it
Op Ed by Steve Randa
Steve Randa, managing partner, wrote an Op Ed titled "Green Fatigue" that was picked up by The Wichita Eagle. Steve explores how in his opinion, consumers are burning out on "green" messages. Consumers view much of the green talk as just that — marketing talk. But, there are some things companies can do to push the good things they're doing without consumer backlash.