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How to Stay Off the Dreaded Blacklist

One of the most frightening emails you can receive as a marketing professional starts with a subject line such as: Spam Complaint Received. Especially if you utilize email marketing to reach out to your audience. If you’re reading this post because you were looking for insight or help, relax, take a breath. We can get through this together, I promise. You who are just learning about being blacklisted, you might be frantically asking yourself, “What the heck does this spam complaint email even mean?!” When you’re blacklisted, your IP address (primarily your website and your email address) is blocked from sending emails to other users who adhere to the blacklist. In other words, your ability to communicate online is severely impeded. So, who controls the blacklist? There are hundreds of monitoring servers across the globe with the common goal of weeding out spam and malware emails. Ridding our inboxes of mischievous messages is no easy chore, hence the number of policing Internet entities. The weapon of choice for a monitoring server is placing suspicious senders on a blacklist. This blocks spammers from sending further emails to everyday users. This includes the most common email providers (think Gmail and Outlook). Depending on your Internet provider

Posted on June 24, 2015
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Posted on June 24, 2015

Happy birthday, @beardsfloral! You only get better with age. Thanks for sharing one of your floral masterpieces with us! #beards6bday

10 Questions to Ask Before Hitting Send

Sometimes it feels like there are a million rules when it comes to email marketing. And we won’t lie, there’s a lot to take into consideration. With 80-95% of the world’s email being spam, there has to be. But don’t worry, we’re here to help you manage this beast and elude being blacklisted with a simple checklist. So, let’s dive into a checklist of 10 questions you should ask yourself before clicking send. 1. Do you meet all legal requirements? The quickest way to be flagged as spam and get your website/email blacklisted is being out of compliance with email marketing laws. Law requires all marketing emails: Headers, domain names and subject lines must be accurate Must disclose the terms and conditions if the message is an advertisement Must include a valid postal address and phone number Recipients must have given permission to be solicited Clearly state how recipients can unsubscribe Honor unsubscribe requests within 10 business days 2. What is the purpose of your email? Consider the single purpose of your email and whether your content is useful to the recipient. Each message should be whittled down to a single, concise message. And remember to be transparent in your motives—deception

Posted on June 17, 2015
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Posted on June 17, 2015
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