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A guide to unlocking your website’s potential. Responsive web design has been thrown around for a while now, so long in fact, that the term is becoming kind of passé. It seems like every advertising agency is offering the service and claiming that responsive web design can save your website from itself and turn your business around in the process. While some of these promises might be backed up with some element of truth, there is a lot of exaggeration going on in the process. Your website is one important piece of your overall marketing strategy, but so is how your brand communicates with customers on a day-to-day basis. Don’t be fooled — focusing on responsive web design as the solution is a bit like looking through a camera lens, it can provide some great focus, but it doesn’t show what is beyond the frame. Providing some clarity By definition, responsive web design is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience across a wide range of devices. Google search it and you’re likely to find hundreds of wonderful articles explaining what it is and how to do it, and there are even free templates