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It’s an interesting time to live. We are on the verge of artificial intelligence and a majority of the population may as well be surgically joined to their smart phones and electronic devices. The humanistic charm of the past seems to be waning quickly. The struggle to stay relevant as a brand in a world of hashtags, emojis, and narcissism is a real one. And while it only seems to be endlessly focused on improving technology, people are beginning to crave one thing from brands—to be more human. Times Have Changed For decades, brands have gotten by talking at their audience, rather than with them. It’s no one’s fault, it’s just how advertising and marketing worked for a few decades. Consumers were receptive in the beginning because advertising was relatively new, and the opportunity to interact simply wasn’t there. Now, with the rise and reign of the digital age, consumers have the opportunity to be heard, and they expect brands to listen. They are entitled, they are bombarded with advertising on a daily basis and they share everything on their minds—including their opinions about, and experiences with, your brand. The fact is, over the past couple decades, people have become