Find out what makes us unique.
Every December, we like to send our clients and vendors a little something special for the holidays. The last couple of years, we flaunted custom chocolates, complete with sweet box designs, so for 2014, we decided to switch things up and go all out. “All out” meaning an out-of-this-world digital experience done in a way we’d never attempted before, and something we were unsure could be pulled off in just a few weeks. After several rounds of ideation, we emerged with the Holiday Odditree, an interactive website that allowed users to create their own unique work of art and share it with everyone. Our team put its illustration chops in action, creating a pool of backgrounds, trees and an excessive amount of bizarre icons that could be combined in countless ways. It gave us an opportunity to not only capture Jajo culture, but anything else that struck our fancy. It didn’t matter that footballs, witches and planets have absolutely nothing to do each other—we’re a melting pot and this showed it. Gorgeous, cross-dressing goat? Got it. Brain in a jar? Sure, why not. Slice of greasy pizza? Hell yeah, throw it in! Design Elements It was important to us to